NoBiY is a genderless lifestyle brand that embraces versatility and breaks free from traditional constraints. With no legacy baggage, it offers a unique premise that sets it apart from others in the industry. It offers a lifestyle wardrobe solution for millennials and Gen Z. Its product range covers various categories, including knits, woven garments, denim pieces, and outerwear. By catering to the fashion needs of these forward-thinking generations, NoBiY aligns with their dynamic and diverse lifestyles.

NoBiY's brand premise revolves around the sci-fi and fantasy genres, intertwined with a subculture of gaming, Comicon, anime, music, and digital growth. It creates a vibrant and immersive world for storytelling, where metaverse and multiverse concepts come to life.

NoBiY is designed for the next generation of consumers, including Gen Z and millennials. These generations have embraced a mindset that rejects biases and segregation. They have "Awakened" to a new era of inclusivity and unity. The generation meta, a term coined to describe multiverse travellers transcending ages, represents a combined force of millennials and Gen Z.